Avoiding Accessibility Is Bad for Business
It’s essential to consider your entire audience’s needs when building and improving your website. Even if you don’t intend to exclude users with disabilities, your business is responsible for making products and services that are accessible to all users.
Neglecting accessibility support can lead to:
- Frustrating user experience
- Higher abandoned checkout rates
- Customers purchasing from a competitor
- Increased risk of lawsuits (ADA – United States, AODA – Canada)
If assistive technology cannot see/read your website, an important section of users cannot interact with your web presence/products.
Be the Hero Your Customers Need
You care about the diverse needs of your customers and can support users of all abilities. You want everyone to be able to find information about your products/services and clearly understand the intended next steps throughout the process.
An accessible website translates to:
- Increased sales & conversions
- Superior user experience for all users
- Improved customer satisfaction
- Better search engine ranking (yes, accessibility helps with SEO)
- Social responsibility wins
If you’re ready to deliver a delightful experience for your customers, I can help you make that a reality.
Get Access to an Expert Approach
I will work with you to improve the accessibility of your website or digital product. I have developed a systematic approach for targeting high-value accessibility improvements and making critical fixes quickly (within the first few weeks).
Lite
$1,375/mo
Lite includes:
- 10 support hrs/mo
- Unlimited advisory support
- 30 min. strategy call
- Monthly status report
- Easy project management
Plus
$2,640/mo
Plus includes:
- 20 support hrs/mo
- Unlimited advisory support
- 60 min. strategy call
- Monthly status report
- Easy project management
Premium
$3,960/mo
Premium includes:
- 30 support hrs/mo
- Unlimited advisory support
- 60 min. strategy call
- Monthly status report
- Easy project management
Kickoff Call
Each plan starts with a 30-minute kickoff call. During the call, we will:
- Exchange private contact info
- Deep dive into the current state and the desired future state
- Set a recurring meeting for strategy calls
- Agree on the first set of action items
- Discuss any questions you have about the program
100% Money-Back Guarantee
The Ongoing Accessibility Support plan comes with a 100% money-back guarantee. I don’t want your money if this plan isn’t the right fit for you. If you’re not happy with our kickoff call for any reason, let me know, and I’ll refund your first month in full.
My Clients Love The Results
Frequently Asked Questions
- Colleges and universities
- Healthcare organizations
- Agencies on aging
- Digital marketing agencies (white labeling available)
The process starts with an automated accessibility scan and manual review of 2-3 key pages. This analysis will establish a baseline understanding of what issues need to be addressed. From there, I will create a prioritized remediation plan for accessibility improvements.
During remediation, I will test all coding fixes in a staging environment to ensure compatibility with other features on the website. These fixes will be batched together and published on a cadence that works best with your development schedule. Any fixes that require visual changes to the design will be presented for review and approval before being published to the live website.
This question is important to ask of anyone who would audit your website for accessibility. Experts in the field of accessibility must be up to date on specification standards and best practices for addressing compliance issues.
I started working in digital accessibility as a developer advocate, seeking to educate my peers on writing code that reflects accessibility best practices. I have been facilitating accessibility audits and user testing for three years and have worked with private businesses and government entities to improve their digital accessibility.
I am a member of the International Association of Accessibility Professionals (IAAP) and have a Web Accessibility Specialist (WAS) certification.
Accessibility overlay plugins like accessiBe or AudioEye are quite popular and promise to solve accessibility issues with very little effort. However, these overlays are not a permanent fix. In some cases, these plugins actually conflict with the user’s system or web browser tools that are meant to help with accessibility.
Here are a few reasons why overlays are not an adequate solution:
- Overlays only fix the easy issues and are not capable of testing or fixing complex issues (e.g., focus state, keyboard traps, ARIA relationships)
- Overlays override or conflict with users’ defaults for their OS and assistive technology
- Overlays don’t provide a robust solution to protect your business from lawsuits
- Overlays treat users with disabilities as second-class citizens (the “bolt-on accessibility” approach)
I wrote an article called 4 Reasons An Overlay Widget Will Not Solve Your Accessibility Woes which covers this topic in greater detail.
I don’t support PDF remediation at this time. It’s easy to determine if a PDF has accessibility issues, but fixing those issues can be complex. If PDFs make up a large part of your content, you might consider using AbleDocs for part of your accessibility strategy.
You can try my Rapid Accessibility Audit instead. This audit is a manual assessment of your website, followed by a recorded screen share explaining actionable accessibility fixes. It’s a great option if you’d like to get an idea of what it would be like to work with me, without committing to the monthly cost.
No problem! Just email me at matt@litzdigital.com.
Start fixing accessibility issues today
I only take on a few clients per year to ensure high quality and responsiveness. Act quickly to secure your spot.